Hoosier Racing Tire and Continental are joining forces, combining high performance street- and race-tire marketing along with research and development activities.

“Together we are better,” declares Dennis Sherman, Hoosier’s vice president of sales and marketing.

“We are working together because we believe it benefits both organizations by affording opportunities for deep collaboration in marketing and business development – allowing us to rapidly deliver high quality products to consumers who are simply demanding the best tire for their investment,” he explains.

Described as the largest producer of racing tires in the world, Hoosier’s lines cover most types of motorsports, including road, drag, oval and go-kart applications.

“This partnership will open the door for endless opportunities, which will benefit both companies,” says Bill Caldwell, vice president of sales and marketing at Continental.

“The combination of Continental’s expertise is in performance street tires and Hoosier’s industry leading technology in race tire development will allow both companies to compete in new market segments,” he points out.

Sherman and Caldwell note that “the alliance will allow both companies to drive new growth prospects, technologies and have the potential to ultimately transform a variety of motorsports platforms.”

“The exchange of technologies will result in increased levels of performance in future product developments for both companies,” concurs Continental R&D director Joerg Burfien.

The alliance will consist of Continental and Hoosier being strategic partners for advanced performance solutions and motorsports integration.

A team of industry veterans has been formed to be the driving force behind the collaborative marketing, product development and implementation processes. Each firm “will invest substantially into resources for the marketing, business development and delivery of specific products.”

For more information, visit www.hoosiertire.com and www.conti-na.com.