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Source: Motor Age

'Inspector General'

November 1, 2009
By:Larry Silvey

As long as it feels like we're in a recession, we are in a recession. This month, I want to emphasize that you just might need to go beyond mere marketing if you want to keep your revenue steady in a recession. In my opinion, one of your better options is to offer vehicle inspections.

Source: Motor Age

You're still the one

November 1, 2009
By:Jacques Gordon

In 1953, after 35 years in business, my grandfather closed his shop and retired. He started as a private chauffeur in 1917 when the chauffeur was usually a mechanic, too. From his time working on his Locomobile to my father's time in the garage to mine, we're still the ones people count on.

Source: Motor Age

Trust your customers

October 1, 2009
By:Larry Silvey

A new Web site called Prundo.com seeks to be the Expedia for auto repair, helping registered motorists save money on their auto repairs. Prundo CEO Alka Gupta says the site is unique "because there are no Web sites currently available to help consumers compare auto services based on cost, distance, offers/discount and quality of service."

Source: Motor Age

Outside forces put their weight on automotive industry

October 1, 2009
By:Jacques Gordon

It's a new day for the American automobile industry. In order to obtain loans from the federal government that were needed for immediate survival, the new Chrysler Corporation is now partially owned by Fiat SpA as part of an arrangement worked out in federal bankruptcy court. In similar court actions, New General Motors is now partly (temporarily) owned by the federal government. The United Auto Workers union is now part owner of both companies.

Source: Motor Age

The war of horsepower is over

September 1, 2009
By:Jacques Gordon

Earlier this year, AMG chiec Volker Mornhinweg declared the "war of horsepower" is over. This is a bit like Bob Dylan declaring there are no more songs to be written; if it's really true, he's got nothing left to do and we're all poorer for it.

Source: Motor Age

Freeze Frame blues

August 1, 2009
By:Jacques Gordon

Most people consider diagnostics the biggest challenge in automotive repair. This has been true since the days when a technician's diagnosis relied mostly on finely-tuned senses and years of experience. But unless it's a mechanical malfunction, the things we can see, hear or feel are not the most common clues on today's cars.

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