TireRack.com has announced a new online enhancement designed to make the tire buying experience even faster, easier and more efficient, the company states.

The new feature allows for easier access to TireRack.com’s three consumer tire research pages: Surveys, Reviews and Tests, eliminating the chance for confusion. Now customers can navigate through TireRack.com’s unbiased tire performance comparisons and more than 150,000 consumer surveys and results, the most comprehensive source of tire information anywhere, in one place under the Tire Research tab.

Previously, all three research sections were separate.

“Constantly evolving to provide an easier and more educational tire buying experience for consumers is a key focus at TireRack.com,” says Matt Edmonds, vice president at TireRack.com. "The new online enhancement is putting the most sought after tire research information at consumer’s fingertips.”

A team of 90-plus test drivers (TireRack.com’s sales team) tests tires from every major tire manufacturer on the company’s state-of-the-art, 10-acre testing facility.

The findings are then posted free of charge on the Tire Research tab on www.tirerack.com, where consumers can make an educated decision on a tire, wheel or performance accessory purchase. When making a purchase, customers can see how their tire considerations fare both under controlled conditions and in the real world.

With more than 150 different consumer tire brands sold in the U.S. aftermarket in 2009, TireRack.com continues to strive to be the best one-stop research shop and shopping solution for tires and wheels.

In addition, various testing and informational videos are available at www.tirerack.com/videos/index.jsp.