For 2009, the National Institute for Automotive Service Excellence (ASE) has declared June 8 through 14 as National Automotive Service Professionals Week. Building on the success of Automotive Service Professionals Day established in 2001, ASE launched National Automotive Service Professional's Week in 2005 to honor the commitment and dedication of automotive, truck and collision technicians, along with parts specialists and other support professionals who serve the motoring public.
This will be the fourth consecutive year that ASE continues this recognition and has it listed in the 2009 Chase's Calendar of Events.
“Twenty-five states issued proclamations honoring National Automotive Service Professionals Week in 2008,” says Trish Serratore, ASE Senior VP. “We will once again push to have all 50 states recognize the outstanding work done by automotive professionals across the nation in 2009.” ASE will provide a form letter and enlist the aid of local shop owners in each state to petition their respective governors to mark this week.
“ASE created National Automotive Service Professionals Week to recognize the men and women who service and maintain the highly complex vehicles upon which we depend so much for our day-to-day transportation,” says Tim Zilke, ASE president and CEO. “This event acknowledges that skill and dedication, and ASE is proud to help recognize these individuals for their commitment to their customers, their craft and the American economy.”
Contests for shops today abound, from Motor Age's annual Top Shops contest to national events from CARQUEST, NAPA and more, as well as local and regional competitions.
When your shop wins an award, do you promote it to your customers?
Yes
56%
No
7%
We don't enter contests
37%
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