Upgraded Internet content has been launched to boost the Tire Industry Association’s (TIA) online offerings.

“The site has been redesigned to provide a new and sleeker look and to make navigation easier,” reports Executive Vice President Roy Littlefield. “This includes better organization of information and drop-down menus to make navigating TIA’s vast library of information better and faster.”

Over the coming months, the organization will continue to make the existing information it provides “even better and more helpful than before.” Additional content and interactive features are also expected to be a part of the TIA’s refreshed online presence.

“Providing our members and the public as much relevant information as we can is not enough,” says Littlefield. “We are on a continual mission to make this information as easily accessible as possible. Our newly redesigned Web site helps us achieve this, and we are confident that everyone will find our site more user-friendly, faster and easier to navigate,” he adds.

“The launch of our newly redesigned Web site does not mean that we are now done for several years,” says Richard Porter, director of marketing communications. “This is the first step in our efforts to make the TIA Web site the ‘go-to’ site in the tire industry.”

For more information, visit www.tireindustry.org.