Mitchell 1 has joined with AutoNetTV to provide a full suite of Web videos to OwnerAutoSite.com users.

OwnerAutoSite was first introduced in January of 2009 as a unique Web-based loyalty service for Mitchell 1’s Customer Retention Marketing (CRM) users and their customers (vehicle-owners). Over the last year, Mitchell 1’s OwnerAutoSite vehicle communication platform has been recognized for its ability to help repair shops connect to their customers.

“The addition of AutoNetTV was a natural evolution of the product line as it completes the user experience for OwnerAutoSite.com,” says David Niemiec, general manager -- Business Performance Services, Mitchell 1. “Our AutoNetTV Video Blog provides a library of over 50 videos that explains, in easy-to-understand language, why specific maintenance items are important to the long term health of their vehicle.”

“Mitchell1 is looking to give the service center and the customer the ultimate experience to keep cars running at peak efficiency,” says Robert Cannon, CEO, AutoNetTV. “Combining our AutoNetTV Lobby video program with our online video Web tools gives both the customer and the service center the ability to visually understand the recommended services and why they need regular maintenance.”

“We are pleased to be the first in the industry to combine online service history with an extensive suite of automotive educational content for vehicle owners,” says Chris Arden, OwnerAutoSite product manager, Mitchell 1. “This complete set of interactive Web tools will help vehicle owners more effectively manage their vehicle’s maintenance lifecycle and improve their relationship with participating repair centers.”

For more information, visit www.mitchell1.com/oas.