The Automotive Service Association (ASA) is on board with a new cooperation agreement for PAACE Automechanika Mexico along with Messe Frankfurt, Inc. and show partners APRA, MEMA and SEMA.

ASA will endorse the show to its members and supporters and host up to nine complimentary seminars on collision repair, business management and mechanical topics. Automotive service and repair professionals in attendance at PAACE Automechanika Mexico 2010 will benefit from an enhanced educational program and expanded product categories on the show floor with the support from the association, according to show organizers

The 12th edition of PAACE Automechanika Mexico – Mexico and Central America’s most important international trade show for the automotive aftermarket – will return to the Centro Banamex in Mexico City on July 14-16.

“We are pleased to announce the cooperation with the Automotive Service Association to address the important collision repair sector of the market,” states Kristen Woodburn, group show director for Messe Frankfurt, Inc. “By offering focused seminars for this sector and with the support of ASA, PAACE Automechanika Mexico will expand its reach to the automotive service and collision repair industry in Mexico and Central America.”

In addition to the enhanced seminar program, PAACE Automechanika Mexico expects to expand the presence of collision repair manufacturers on the show floor showcasing their products to the Mexican market.

"ASA is very pleased to play a role in providing quality automotive service and repair education at PAACE Automechanika Mexico,” says Ron Pyle, ASA president. “We are eager to expand our international presence as a valuable resource for networking, information and training and welcome this opportunity to partner with the leading North American automotive aftermarket associations to add value for technicians and shop owner attendees at this prestigious event."

Based on feedback from the industry and exhibitor commitments, PAACE Automechanika Mexico expects a record show this July. International participation continues to grow with exhibitors booked from 12 countries around the world including Brazil, Canada, Germany, Hong Kong, India, Italy, Malaysia, Mexico, South Korea, Spain, Thailand and the United States.

PAACE Automechanika Mexicoalso is sponsored by ANDELLAC, ARIDRA, ASA the U.S. Commercial Service and West Coast Customs among other groups. For further information, visit www.PAACEAutomechanika.com.