Yokohama’s tire retailers are garnering added marketing support through the company’s continued participation in grassroots automotive-enthusiast events such as the upcoming Z Car Convention in San Antonio, Texas; the BMW Oktoberfest in Braselton, Ga.; and the Japanese Classic Car Show in Irvine, Calif.

“Car-club events such as these enable us to interact with loyal customers and introduce our products to new customers interested in advanced technology,” notes Fred Koplin, Yokohama’s director of marketing communications.

“We’re especially excited about our full line of ultra-high performance tires, including the new ADVAN Neova AD08 and the ADVAN Sport ZPS (Zero Pressure System) runflat tire, as well as our orange-oil infused dB Super E-spec tire – all of which will be on display.”

The company is a Gold sponsor of the five-day (Sept. 28-Oct. 2) Z Car Convention, which is the national meeting of the Z Car Club of America. Yokohama tires are original equipment on the Nissan 370Z and the Nismo Z.

The BMW Car Club Association’s largest national gathering convenes at the weeklong Sept. 28-Oct. 4 BMW Oktoberfest, and Koplin says Yokohama “will be there in force” with a prominent booth.

The company is an official sponsor of the Oct. 3 Japanese Classic Car Show, which features an array of “old school” Japanese car brands. Yokohama will also be displaying its tire lines at that event as well.

For more information, visit www.yokohamatire.com.