What happened to the dream of owning a shop? - - Motor Age - Automotive training, certification & parts info

What happened to the dream of owning a shop?

Source: Motor Age

Most of us who join the automotive industry at a young age end up spending our entire lives in the business. It just gets in your blood! Shop owners and technicians usually have a dream of achievement that is different for all of us. Some want to be the best, some want to be rich and others just want to be comfortable while helping others. All of these dreams require continuing education by investing in yourself, whether you are a tech or a shop owner.

When we founded ATI in 1974, we began training about 200 technicians a week in drivability and underhood services. Profit really matters these days because the motoring public expects a lot of perks while servicing their cars. One perk they don’t think much about but is critical to their happiness is technician training.

I wanted to share an unfortunate story from one of my senior coaches, George Zeeks, as he describes the unfortunate demise of a technician. During his time talking to shop owners and helping them realign their business for success, he says the conversation of staffing always comes to a head at one point or another. Namely, at what point does employee loyalty become a liability? When does that loyalty need to stop?

Don’t Let The Dream Die
The average worker in the U.S. typically reaches his or her maximum earning potential between the ages of 45 and 55. They have paid their dues and have risen through the ranks, they know the job they have to do and have usually become good at it. In many occupations, the golden years can continue well past 55. In order to do that, continuing education plays a major factor in maintaining ability at its peak level. The senior tech in many of our shops might be 50 or older, might have worked with us for an extended period, might have been a valuable asset to the organization and might be reaching the end of their best producing years.

We all know we cannot stop time and the effect it has on the body, but it is even harder for the technician. After 30 years of bending under a hood, the up/down/squat/kneel of setting thousands of lifts, the busted knuckles, the smashed fingers and the strain on shoulders and elbows, the body starts to protest.

Now let’s hear it straight from George Zeeks. “At the time of writing, I am almost 50 years old. I have never been a technician, but I am well aware of the limitations that my body is starting to place upon me,” he says. “My body has started to slow down, but my brain has not. The key here for myself and the older technicians we are talking about is to keep the experience and knowledge that we have now at the forefront of the industry.

 

PAGE 2

“My wife has often reminded me that our experienced workers usually are the ones who come in on time, appreciate the job, are willing to go that extra mile and call off from work less often,” Zeeks adds.

“All that is well and good, but if we do not encourage the continuing education of these same technicians, their skill level can drop too far.”

Technical Challenges
When cars switched from carburetors to fuel injectors, some people fell behind. When the computers became part of the cars’ operating system, some people fell behind. When those same systems switched from OBDI to OBDII, some fell behind. Now we have hybrids, electric cars and who knows what else in the future. How many more will fall behind?

As shop owners, are we providing the opportunity for continuing classes? We all know that the classes are out there; are you doing your part to make them a part of the culture of your shop? Are we encouraging all of our staff to attend?

As technicians, are we attending these classes? Are you seeking out training on your own if it is not provided to you through the shop? Are you taking the responsibility for your professional and personal life? If you are not finding that additional training, growing your knowledge base and putting it to use, then problems are looming on the horizon to rob you of your “Golden Years.”

We Are All Responsible
Recently, I had to advise one of my shops to let a technician go. He is 59 years old, was once a Master Technician but now is not much more skilled than the average C tech. He has not kept up with the changes in the industry. The work that he is performing can easily be done by technicians making far less than his $28/hour flat rate wage. Worst of all, he is only producing, on average, 26 hours of billed hours a week at that lower skill level.

There was once a time when any technician could get a job almost instantly. That time is not now. Shops are closing, the economy is not the best and literally thousands of shop bays are now behind locked doors. Who bears the ultimate responsibility? We all do. Shop owners need to reward the loyalty shown them and encourage the constant technical upgrading that is vital.

You also need to provide financial training and support so your staff can prepare for their future. The alternative is letting someone go who has been with you for years, but the industry has passed him by. Technicians need to find the classes and attend, and the training must never stop.

post a comment
Your email address will NOT be published.
appears with your comment
read our privacy policy
Note: does not support HTML
All comments submitted are subject to review and may be delayed before posting. We reserve the right to not publish comments.
Got something to say about it? Post it here!
 Posted 2009-08-26 22:45:23.0
I used to say this industry eats it young, looks like it's progressed to eating it own... no matter what age they are. God I hate this industry. If you're a young tech, the only way to stay in this business long term is to have your own shop and focus on being happy and not wealthy. There's probably some happy wealthy shop owners out there, I just haven't met any in the 30 years I've been at this.
 Posted 2009-08-27 09:09:00.0
You asked the question but never even approached the reason why owning a shop is a dream of the past. I've owned a shop for 27 yrs.. I have had to try and keep up with the technology of the changing vehicle and the components that come with them. At the rate of change and the expense of equipment and training you hardly have time to repair vehicles to pay for doing business. Thier are alot of people who talk about helping with information but never come thru with it. It starts with the companies you buy equipment from when they can't train you for thier equipment.
 Posted 2009-08-29 09:28:12.0
We have all witnessed the changes in our industry and most have tried to keep up, it is true equipment costs and training are demanding and at times not professional supplied by the companies. But there are other avenues that should be explored and can bring a decent profit. The close of dealers can provide a opportunity for scheduled maintenance. The oil change bay should also bring addtional revenue. It would be prefered to maintain the vehicle before it is broke. Training the techs as well as our valued customers with this approach should bring financial success.
 Posted 2009-08-30 22:06:12.0
What happened to the answer to this article? Yes, it's hard owning/running a repair facility. My employees have a much easier time working their jobs, going home and sleeping without all the worries running a business requires. I just need to have faith my business will be a valuable commodity when I choose to retire.
Read More Comments
SERVICE REPAIR NEWS
Roush Jr. brings Roush Sr. milestone victory on Continental tires
VIP attracting the public's interest via online gift card service
Electric Motors Corporation names Roger Umbaugh CFO
CarMax announces Twitter contest grand prize winner
Timing belts can age just as quickly as they wear out
SHOP PRODUCTS
LED whitelight includes mounting bracket
Lifting system for Dodge models
Brake diagnostics include bleeder kit
Bed mat offers protection
Pit racks accommodate many vehicles
Survey
Does your shop work with any race teams, whether it's for service, parts or advertising support?
Yes
No
Yes
27%
No
73%
View Results
Thanks for sharing info about your shop!
E-News envelope

Check the e-newsletter(s) you would like to receive.

Rollover each title for information.

Distribution - Anyone interested in auto parts issues will enhance their business by subscribing to our Distribution newsletter from Aftermarket Business. Published every Tuesday and Friday.
Collision Repair - Our Collision Repair newsletter from ABRN provides up-to-date news, innovative products, technical discussions and shop management features designed to enhance your business. Published every Tuesday and Friday.
Service Repair - Sign up today for Service Repair news from Motor Age. Benefiting auto technicians, this e-newsletter provides the latest news and analysis, technical automotive service information and business management tips. Published every Monday and Thursday.
Certified Technician - Professional automotive technicians and parts distributors seeking aftermarket products should sign up for the Certified Technician e-newsletter. This is your source for information about the latest tools, equipment and parts that can help you better service your customers. Published every Monday and Thursday.

Source: Motor Age,
Click here