Tire dealers are booting up increased connections with each other and potential customers via Twitter, Facebook and LinkedIn as the Tire Industry Association (TIA) has opened accounts on each of the three popular social networking sites.

Information regarding late-breaking news, upcoming industry events and other topics will be disseminated to the membership.

“I had been deliberating putting TIA on these sites for a while,” explains Richard Porter, the organization’s director of marketing communications. “Then, two of our board members – Wayne Croswell and Gordon Gough – encouraged me to proceed; and so here we are.”

“Everyone at TIA is excited about our new presence on these major social networking sites,” TIA Executive Vice President Roy Littlefield. “We encourage all of our members to consider ‘staking their own claim’ by putting their own presence on these sites that reach millions of people.”

For more information, visit www.tireindustry.org.