With tough economic times still in the forecast, an independent repair shop’s ability to sell profitable maintenance work is a key component to their business survival. But how do they make the transition from just fixing broken vehicles to maximizing maintenance sales with each customer visit?

Mitchell 1’s ServiceIntelligence (SI) vehicle maintenance tracking software is one option, as it creates a unique maintenance profile for each vehicle in the customer’s household based on the detailed tracking of 25 maintenance items. This sophisticated maintenance tracking system is easy to use and provides an accurate and credible way to increase the average repair order for each customer visit.

ServiceIntelligence Version 9, Powered by eAutoclub™, offers three product levels – ServiceIntelligence Standard (SI Standard), ServiceIntelligence Target Market Promotions (SI TMP) and ServiceIntelligence Pro (SI Pro).

ServiceIntelligence Standard (SI Standard) takes advantage of service history data and your customer’s specific driving habits to instantly provide the details on what services have been done in the past, and which ones are due again. Maximize your profit potential by printing out the individual ServiceIntelligence Vehicle Profile Reports at the front counter.

ServiceIntelligence Target Market Promotions (SI TMP) allows Mitchell 1 Shop Management customers to send preventive maintenance e-mail campaigns using specific service categories. Even if they don’t have customer e-mail addresses, there’s no need to worry. The product activation fee includes an e-mail matching service using the tech’s Shop Management customer database, allowing for economical e-mail campaigns.

ServiceIntelligence Pro (SI Pro) combines SI Standard and SI TMP. Maximize profit potential by printing out the individual ServiceIntelligence reports at the front counter and sending e-mail campaigns using specific service categories.

“By automatically analyzing the service history for each customer’s vehicle, profit opportunities are identified and presented in an attractive report format,” says Brian Warfield, Mitchell 1’s senior product manager for ServiceIntelligence. “Each vehicle profile report provides sales, marketing, appointment setting, new profit opportunities and credibility. Customers will appreciate the higher level of service and shop owners will appreciate the increase in preventive maintenance profits for their aftermarket shops.”

For more information, visit www.mitchell1.com.