LAS VEGAS — As the economy keeps changing, today’s shop owners need to make sure not only are they looking forward, but they have plans in place.
From their people to their business methods, today’s shop owners need to be prepared to change with the changing times, says Larry Edwards, president of Edwards & Associates Consulting. It starts with you, who needs to be prepared to offer new products.
Whether its new services like washing and waxing vehicles, to nonautomotive ideas like offering free ice cream, outside the box thinking is a must now, according to Edwards and his presentation “Improving Strategies for a New Business Environment” during Wednesday’s sessions at the Congress of Automotive Repair & Service (CARS).
“Trying to beat your competition by doing what they do better isn’t going to help your business,” Edwards says. “You’ve got to do the out of the box thinking.”
That thinking is important not only when thinking of new services or ways to extend hours, but also when looking at your staff. When recruiting new employees, have a plan in place on how to hire good employees. Edwards suggests not hiring someone who will change things now, but who has room to grow and change things down the road.
It’s also key to invest in your people. Even though the economy is unstable right now, don’t change your training budget. Keep it in your budget, but adjust the amount in that line item to reflect your sales.
Overall, adjust to your customers’ needs.
“Business goes where it’s wanted and stays where it’s appreciated,” Edwards states. “Customers are much more demanding today than they ever have been in the past.”
Tschanen Brandyberry (her name is pronounced Shannon) took on the duties of managing editor of Motor Age in January 2008 after serving as associate editor of Aftermarket Business. Before joining the Advanstar Automotive Group, she was a copy editor at The Morning Journal in Lorain, Ohio, and had been the city editor for The Daily Chief-Union in Upper Sandusky, Ohio. Tschanen is a graduate of Ohio University in Athens, Ohio, with a degree in journalism. Outside of the automotive world she spends her time following the Cleveland Indians and enjoying a good game of poker.
Articles by Tschanen Brandyberry
Contests for shops today abound, from Motor Age's annual Top Shops contest to national events from CARQUEST, NAPA and more, as well as local and regional competitions.
When your shop wins an award, do you promote it to your customers?
Yes
56%
No
7%
We don't enter contests
37%
Thanks for sharing your information!
Distribution - Anyone interested in auto parts distribution issues will enhance their business by subscribing to The Edge from Aftermarket Business. Published every Tuesday and Friday.
Collision Repair - ABRN's e-newsletter, E-Pillar, provides up-to-date news, innovative products, technical discussions and shop management features designed to enhance your business. Published every Tuesday and Friday.
Service Repair - Sign up today and Motor Age's The Scoop will become a handy resource for your business. Benefiting auto technicians, this e-newsletter provides the latest news and analysis, technical automotive service information and business management tips. Published every Monday and Thursday.
Certified Technician - Professional automotive technicians and parts distributors seeking aftermarket products should sign up for the Certified Technician e-newsletter. This is your source for information about the latest tools, equipment and parts that can help you better service your customers. Published every Monday and Thursday.