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    <dc:date>2010-03-15T11:16:45Z</dc:date>
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    <title>New tire from Yokohama poised to clean up in sanitation situations</title>

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    http://motorage.search-autoparts.com/motorage/Industry+News/New-tire-from-Yokohama-poised-to-clean-up-in-sanit/ArticleStandard/Article/detail/661138?ref=25</link>

    <description>Yokohama will be introducing its latest all-position tire for the waste disposal industry at the March
    25-27 Mid-America Trucking Show in Louisville, Ky.</description>

    <dc:date>2010-03-15T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://motorage.search-autoparts.com/motorage/Financial/Edmundscom-notes-used-car-prices-rise-except-recal/ArticleStandard/Article/detail/661179?ref=25">

    <title>Edmunds.com notes used car prices rise, except recalled Toyotas'</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Financial/Edmundscom-notes-used-car-prices-rise-except-recal/ArticleStandard/Article/detail/661179?ref=25</link>

    <description>Used car prices are up about 2 percent from last month, but the prices of used Toyotas affected by the
    recalls are down about 2.5 percent, according Edmunds.com.</description>

    <dc:date>2010-03-15T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://motorage.search-autoparts.com/motorage/Customer+Service/Historic-Denman-Tire-in-trouble/ArticleStandard/Article/detail/661137?ref=25">

    <title>Historic Denman Tire in trouble</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Customer+Service/Historic-Denman-Tire-in-trouble/ArticleStandard/Article/detail/661137?ref=25</link>

    <description>Established in 1919 by the late Walter R. Denman in Warren, Ohio as the Denman-Myers Cord Tire Co.,
    the venerable Denman Tire Corp. is in danger of ceasing operations.</description>

    <dc:date>2010-03-15T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Messe-Frankfurt-joins-forces-with-Spanish-trade-fa/ArticleStandard/Article/detail/661157?ref=25">

    <title>Messe Frankfurt joins forces with Spanish trade fair</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Messe-Frankfurt-joins-forces-with-Spanish-trade-fa/ArticleStandard/Article/detail/661157?ref=25</link>

    <description>Messe Frankfurt and IFEMA, a leading Spanish trade fair company, announced in Madrid that they plan to
    organize &amp;#34;Motortec Automechanika Ib&amp;amp;eacute;rica&amp;#34; together. This trade fair is to establish
    itself as the leader in the Iberian automotive parts and aftermarket sector.</description>

    <dc:date>2010-03-15T04:00:00Z</dc:date>

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  rdf:about="http://aftermarketbusiness.search-autoparts.com/aftermarketbusiness/Industry+News/Electric-Motors-Corporation-names-Roger-Umbaugh-CF/ArticleStandard/Article/detail/661021?ref=25">

    <title>Electric Motors Corporation names Roger Umbaugh CFO</title>

    <link>
    http://aftermarketbusiness.search-autoparts.com/aftermarketbusiness/Industry+News/Electric-Motors-Corporation-names-Roger-Umbaugh-CF/ArticleStandard/Article/detail/661021?ref=25</link>

    <description>Electric Motors Corporation (EMCO), developer of electric pickup trucks and drive systems, has
    appointed Roger Umbaugh to the company as its Chief Financial Officer.</description>

    <dc:date>2010-03-12T05:00:00Z</dc:date>

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  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Roush-Jr-brings-Roush-Sr-milestone-victory-on-Cont/ArticleStandard/Article/detail/660994?ref=25">

    <title>Roush Jr. brings Roush Sr. milestone victory on Continental tires</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Roush-Jr-brings-Roush-Sr-milestone-victory-on-Cont/ArticleStandard/Article/detail/660994?ref=25</link>

    <description>Racing is often described as being a family sport, and that view was highlighted as Jack Roush Jr. won
    the March 6 Miami 200 to bring his famous father Jack Sr. the 400th race victory for Roush Racing in Round 2 of the
    Grand-Am Continental Tire Sports Car Challenge.</description>

    <dc:date>2010-03-12T05:00:00Z</dc:date>

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  rdf:about="http://aftermarketbusiness.search-autoparts.com/aftermarketbusiness/Distribution/Snap-ons-Ward-to-head-AASA-Board-of-Governors/ArticleStandard/Article/detail/660963?ref=25">

    <title>Snap-on's Ward to head AASA Board of Governors</title>

    <link>
    http://aftermarketbusiness.search-autoparts.com/aftermarketbusiness/Distribution/Snap-ons-Ward-to-head-AASA-Board-of-Governors/ArticleStandard/Article/detail/660963?ref=25</link>

    <description>Tom Ward, president of Snap-on Tools Group, has been elected as 2010 chairman of the Automotive
    Aftermarket Suppliers Association (AASA) Board of Governors.</description>

    <dc:date>2010-03-12T05:00:00Z</dc:date>

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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Customer+Service/VIP-attracting-the-publics-interest-via-online-gif/ArticleStandard/Article/detail/660993?ref=25">

    <title>VIP attracting the public's interest via online gift card service</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Customer+Service/VIP-attracting-the-publics-interest-via-online-gif/ArticleStandard/Article/detail/660993?ref=25</link>

    <description>New England?s VIP Parts, Tires &amp;amp;amp; Service chain is set to shine by inaugurating a new
    online gift card program from CashStar.</description>

    <dc:date>2010-03-12T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Timing-belts-can-age-just-as-quickly-as-they-wear-/ArticleStandard/Article/detail/661033?ref=25">

    <title>Timing belts can age just as quickly as they wear out</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Timing-belts-can-age-just-as-quickly-as-they-wear-/ArticleStandard/Article/detail/661033?ref=25</link>

    <description>The correct time to change a timing belt in older cars depends not only on the mileage of the car, but
    also on the age of the belt, says ContiTech?s Power Transmission Group.</description>

    <dc:date>2010-03-12T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://motorage.search-autoparts.com/motorage/Customer+Service/Hella-offers-new-optical-warning-systems-catalog/ArticleStandard/Article/detail/661004?ref=25">

    <title>Hella offers new optical warning systems catalog</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Customer+Service/Hella-offers-new-optical-warning-systems-catalog/ArticleStandard/Article/detail/661004?ref=25</link>

    <description>Hella, Inc. has just released its new 2010 Optical Warning Systems Catalog, which features an expanded
    range of lighting-based optical warning systems, including the latest in LED technology, Dual technology and DOT
    Systems. The catalog provides complete descriptions, comprehensive technical data and application information on
    Hella?s rotating halogen, strobe and LED-based warning systems, as well as Hella's versatile line of mounting
    accessories.</description>

    <dc:date>2010-03-12T05:00:00Z</dc:date>

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  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/CarMax-announces-Twitter-contest-grand-prize-winne/ArticleStandard/Article/detail/661023?ref=25">

    <title>CarMax announces Twitter contest grand prize winner</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/CarMax-announces-Twitter-contest-grand-prize-winne/ArticleStandard/Article/detail/661023?ref=25</link>

    <description>CarMax, Inc. has concluded its &amp;#34;Tweet Yourself to a New Ride&amp;#34; contest on the social
    networking site Twitter. The Grand Prize winner of $25,000 from CarMax is Stephanie Beck from Pensacola,
    Fla.</description>

    <dc:date>2010-03-12T05:00:00Z</dc:date>

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  rdf:about="http://motorage.search-autoparts.com/motorage/Customer+Service/TIREMAX-retail-chain-seeking-franchisees-in-Texas/ArticleStandard/Article/detail/660800?ref=25">

    <title>TIREMAX retail chain seeking franchisees in Texas</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Customer+Service/TIREMAX-retail-chain-seeking-franchisees-in-Texas/ArticleStandard/Article/detail/660800?ref=25</link>

    <description>Texas-based TIREMAX Corp. is now selling franchises to Lone Star State entrepreneurs.</description>

    <dc:date>2010-03-11T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/112010/660800null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/TireRackcom-enhances-research-access/ArticleStandard/Article/detail/660912?ref=25">

    <title>TireRack.com enhances research access</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/TireRackcom-enhances-research-access/ArticleStandard/Article/detail/660912?ref=25</link>

    <description>TireRack.com has announced a new online enhancement designed to make the tire buying experience even
    faster, easier and more efficient, the company states.</description>

    <dc:date>2010-03-11T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/112010/660912null</EMSArticle:flashImageUrl>

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  rdf:about="http://motorage.search-autoparts.com/motorage/Customer+Service/Consumers-want-green-vehicles-to-offer-more-than-f/ArticleStandard/Article/detail/660865?ref=25">

    <title>Consumers want green vehicles to offer more than fuel savings, study shows</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Customer+Service/Consumers-want-green-vehicles-to-offer-more-than-f/ArticleStandard/Article/detail/660865?ref=25</link>

    <description>While interest in alternative vehicles may be growing, consumers do not see &amp;#34;green&amp;#34; as
    the only purchasing factor and are demanding more from automakers, according to an Accenture study released
    recently.</description>

    <dc:date>2010-03-11T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/112010/660865null</EMSArticle:flashImageUrl>

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  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Advantages-of-aluminum-for-sustainable-transportat/ArticleStandard/Article/detail/660861?ref=25">

    <title>Advantages of aluminum for sustainable transportation outlined at Green Truck Summit</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Advantages-of-aluminum-for-sustainable-transportat/ArticleStandard/Article/detail/660861?ref=25</link>

    <description>Medium and heavy duty commercial truck owners can increase the cargo capacity of their fleets, reduce
    fuel consumption and emissions, lower their maintenance costs and increase their resale value by using aluminum
    solutions, says an Alcoa executive who spoke at the CALSTART National Truck Equipment Association (NTEA) Green
    Truck Summit in St. Louis.</description>

    <dc:date>2010-03-11T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/ESP-foresees-rollout-of-enhanced-services-for-tire/ArticleStandard/Article/detail/660801?ref=25">

    <title>ESP foresees rollout of enhanced services for tire shop equipment</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/ESP-foresees-rollout-of-enhanced-services-for-tire/ArticleStandard/Article/detail/660801?ref=25</link>

    <description>Environmental Systems Products (ESP) is expanding its shop-based services by bringing on new
    specialized technicians to maintain and repair items such as lifts, tire changers, wheel balancers and other
    components of the company?s newly expanded equipment line.</description>

    <dc:date>2010-03-11T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/112010/660801null</EMSArticle:flashImageUrl>

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  rdf:about="http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Tires+%26+Wheels/Tire-features-low-rolling-resistance/ArticleStandard/Article/detail/660898?ref=25">

    <title>Tire features low rolling resistance</title>

    <link>
    http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Tires+%26+Wheels/Tire-features-low-rolling-resistance/ArticleStandard/Article/detail/660898?ref=25</link>

    <description>Designed specifically for crossovers, Toyo's new Versado CUV has a debut low rolling-resistance
    compound that brings heightened wear resistance and all season performance while maximizing fuel efficiency,
    according to the company.</description>

    <dc:date>2010-03-10T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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    <title>LED whitelight includes mounting bracket</title>

    <link>
    http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Lighting+Systems/LED-whitelight-includes-mounting-bracket/ArticleStandard/Article/detail/660896?ref=25</link>

    <description>Grote Industries debuts the Trilliant 36 LED WhiteLight with mounting bracket.</description>

    <dc:date>2010-03-10T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  rdf:about="http://www.search-autoparts.com/searchautoparts/PR+Newswire/TRW-celebrates-milestone-production-of-electricall/ArticleNewsFeed/Article/detail/660807?ref=25">

    <title>TRW celebrates milestone production of electrically assisted steering products</title>

    <link>
    http://www.search-autoparts.com/searchautoparts/PR+Newswire/TRW-celebrates-milestone-production-of-electricall/ArticleNewsFeed/Article/detail/660807?ref=25</link>

    <description>TRW Automotive Holdings Corp. (NYSE: TRW) is celebrating the production of its 15 millionth
    Electrically Powered Hydraulic Steering (EPHS) unit and its 10 millionth Electrically Powered Steering (EPS) unit
    worldwide.</description>

    <dc:date>2010-03-10T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Pirelli-slicks-conquer-tough-track-conditions-at-G/ArticleStandard/Article/detail/660550?ref=25">

    <title>Pirelli slicks conquer tough track conditions at Grand Prix of Miami</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Pirelli-slicks-conquer-tough-track-conditions-at-G/ArticleStandard/Article/detail/660550?ref=25</link>

    <description>Pirelli is pleased with the performance of its P Zero Racing Slicks during the March 6 Grand Prix of
    Miami held at the Homestead-Miami Speedway road course for Round 2 of the 2010 Grand-Am Rolex Sports Car
    Series.</description>

    <dc:date>2010-03-10T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/112010/660550null</EMSArticle:flashImageUrl>

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  rdf:about="http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Vehicle+Lifts/Pit-racks-accommodate-many-vehicles/ArticleStandard/Article/detail/660894?ref=25">

    <title>Pit racks accommodate many vehicles</title>

    <link>
    http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Vehicle+Lifts/Pit-racks-accommodate-many-vehicles/ArticleStandard/Article/detail/660894?ref=25</link>

    <description>New Hunter pit racks offer greater capacities and capabilities to easily service everything from
    passenger cars to box trucks.</description>

    <dc:date>2010-03-10T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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    <EMSArticle:flashImageUrl>
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  rdf:about="http://www.search-autoparts.com/searchautoparts/PR+Newswire/SAE-International-hosts-Green-Engineering-and-Tech/ArticleNewsFeed/Article/detail/660832?ref=25">

    <title>SAE International hosts Green Engineering and Technology Workshop</title>

    <link>
    http://www.search-autoparts.com/searchautoparts/PR+Newswire/SAE-International-hosts-Green-Engineering-and-Tech/ArticleNewsFeed/Article/detail/660832?ref=25</link>

    <description>Going green beyond fuel efficiency is quickly becoming a needed reality in the automotive industry.
    Recently, SAE International partnered with the State of Michigan Department of Natural Resources and Environment
    (MDNRE) and the Michigan Green Chemistry Roundtable to address these issues and make mobility engineering part of
    the solution to green technology.</description>

    <dc:date>2010-03-10T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Haweka-Axis-4000-premieres-at-trucking-show/ArticleStandard/Article/detail/660609?ref=25">

    <title>Haweka Axis 4000 premieres at trucking show</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Haweka-Axis-4000-premieres-at-trucking-show/ArticleStandard/Article/detail/660609?ref=25</link>

    <description>At this year's 2010 Mid-America Truck Show later this month in Louisville, Haweka will showcase its
    new, patented, heavy-duty truck alignment system, the AXIS 4000.</description>

    <dc:date>2010-03-10T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Accessories+%7C+Van%2C+Light+Truck%2C+SUV/Bed-mat-offers-protection/ArticleStandard/Article/detail/660897?ref=25">

    <title>Bed mat offers protection</title>

    <link>
    http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Accessories+%7C+Van%2C+Light+Truck%2C+SUV/Bed-mat-offers-protection/ArticleStandard/Article/detail/660897?ref=25</link>

    <description>The new heavy-duty rubber bed mat from ProTecta (now available with a Harley-Davidson logo) protects
    your truck's bed. No curling, shrinking or cracking, and no need for fasteners.</description>

    <dc:date>2010-03-10T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/hotautoprods/112010/660897/rsz_1rubberbedmat_660660_100_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:heroImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/hotautoprods/112010/660897/rsz_1rubberbedmat_660660_100_main.jpg</EMSArticle:heroImageUrl>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/hotautoprods/112010/660897/rsz_1rubberbedmat_660660_100_flash.jpg</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>REMOTE</EMSArticle:contentFormat>
  </item>

  <item
  rdf:about="http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Brake+Systems/Brake-diagnostics-include-bleeder-kit/ArticleStandard/Article/detail/660895?ref=25">

    <title>Brake diagnostics include bleeder kit</title>

    <link>
    http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Brake+Systems/Brake-diagnostics-include-bleeder-kit/ArticleStandard/Article/detail/660895?ref=25</link>

    <description>Thexton master cylinder brake diagnostic system includes the Thexton master cylinder bleeder kit part
    number 803X, and the Thexton master cylinder plug kit, Part Number 803P.</description>

    <dc:date>2010-03-10T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/hotautoprods/112010/660895/rsz_1brakediagnosticsystem_660652_100_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:heroImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/hotautoprods/112010/660895/rsz_1brakediagnosticsystem_660652_100_main.jpg</EMSArticle:heroImageUrl>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/hotautoprods/112010/660895/rsz_1brakediagnosticsystem_660652_100_flash.jpg</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>REMOTE</EMSArticle:contentFormat>
  </item>

  <item
  rdf:about="http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Vehicle+Lifts/Lifting-system-for-Dodge-models/ArticleStandard/Article/detail/660899?ref=25">

    <title>Lifting system for Dodge models</title>

    <link>
    http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Vehicle+Lifts/Lifting-system-for-Dodge-models/ArticleStandard/Article/detail/660899?ref=25</link>

    <description>Rancho has a new system for 2009-2010 Dodge models, including the new 2500/3500 Ram trucks (p/n
    RS6585B) and Power Wagons (RS6584B).</description>

    <dc:date>2010-03-10T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/hotautoprods/112010/660899/rsz_1vehicleliftsystem_660662_100_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:heroImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/hotautoprods/112010/660899/rsz_1vehicleliftsystem_660662_100_main.jpg</EMSArticle:heroImageUrl>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/hotautoprods/112010/660899null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>REMOTE</EMSArticle:contentFormat>
  </item>

  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Chrysler-selects-Continental-for-2011-Ram-truck-OE/ArticleStandard/Article/detail/660553?ref=25">

    <title>Chrysler selects Continental for 2011 Ram truck OE tire fitments</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Chrysler-selects-Continental-for-2011-Ram-truck-OE/ArticleStandard/Article/detail/660553?ref=25</link>

    <description>Continental will supply original equipment tires for 2011 model-year Ram medium duty Chassis Cab
    trucks.</description>

    <dc:date>2010-03-10T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/112010/660553null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
  </item>

  <item
  rdf:about="http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Fuel+Systems/Fuel-pump-socket-removes-nuts/ArticleStandard/Article/detail/660900?ref=25">

    <title>Fuel pump socket removes nuts</title>

    <link>
    http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Fuel+Systems/Fuel-pump-socket-removes-nuts/ArticleStandard/Article/detail/660900?ref=25</link>

    <description>The Volvo fuel pump socket (p/n #69800)has been designed to remove the left and right fuel pump
    retaining nuts on all late model Volvos.</description>

    <dc:date>2010-03-10T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/hotautoprods/112010/660900/rsz_1fuelsocket_660891_100_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:heroImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/hotautoprods/112010/660900/rsz_1fuelsocket_660891_100_main.jpg</EMSArticle:heroImageUrl>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/hotautoprods/112010/660900/rsz_1fuelsocket_660891_100_flash.jpg</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>REMOTE</EMSArticle:contentFormat>
  </item>

  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Ford-rolls-out-suite-of-high-tech-security-feature/ArticleStandard/Article/detail/660422?ref=25">

    <title>Ford rolls out suite of high-tech security features</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Ford-rolls-out-suite-of-high-tech-security-feature/ArticleStandard/Article/detail/660422?ref=25</link>

    <description>With the rapid convergence of in-car technology and the Internet, Ford Motor Company says it is
    offering a suite of security features to protect the personal information of millions of Ford owners from the
    threat of computer hackers and viruses.</description>

    <dc:date>2010-03-09T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/112010/660422null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
  </item>

  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Financial/Permatex-continues-to-help-with-dreams-in-support-/ArticleStandard/Article/detail/660381?ref=25">

    <title>Permatex continues to help with dreams in support of Follow a Dream racing</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Financial/Permatex-continues-to-help-with-dreams-in-support-/ArticleStandard/Article/detail/660381?ref=25</link>

    <description>Permatex continues its long running support of the Follow A Dream Race Team with a corporate
    sponsorship for the team in the 2010 NHRA Championship Top Alcohol Funny Car Series. Permatex has partnered with
    Jay Blake and his successful Follow A Dream Race Team since 2004.</description>

    <dc:date>2010-03-09T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/112010/660381null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://www.search-autoparts.com/searchautoparts/Industry+News/US-Commercial-Service-approves-trade-fair-status-f/ArticleStandard/Article/detail/660549?ref=25">

    <title>U.S. Commercial Service approves trade fair status for Automechanika Middle East</title>

    <link>
    http://www.search-autoparts.com/searchautoparts/Industry+News/US-Commercial-Service-approves-trade-fair-status-f/ArticleStandard/Article/detail/660549?ref=25</link>

    <description>The U.S. Department of Commerce?s U.S. Commercial Service is pleased to announce that it has granted
    Trade Fair Certification status to Messe Frankfurt to organize the official United States Exhibitor Pavilion at
    AUTOMECHANIKA Middle East 2010, May 25 - 27, 2010 held at the Dubai International Convention Center, United Arab
    Emirates (UAE).</description>

    <dc:date>2010-03-09T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/searchautoparts/112010/660549null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Customer+Service/March-22-deadline-set-for-MichelinTIA-Scholarship-/ArticleStandard/Article/detail/660377?ref=25">

    <title>March 22 deadline set for Michelin/TIA Scholarship applications</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Customer+Service/March-22-deadline-set-for-MichelinTIA-Scholarship-/ArticleStandard/Article/detail/660377?ref=25</link>

    <description>Educational funds from Michelin and the Tire Industry Association (TIA) will be awarded to three
    aspiring students.</description>

    <dc:date>2010-03-09T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/112010/660377null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://aftermarketbusiness.search-autoparts.com/aftermarketbusiness/Industry+News/Taiwans-LUXGEN-vehicle-gets-international-debut/ArticleStandard/Article/detail/660421?ref=25">

    <title>Taiwan's LUXGEN vehicle gets international debut</title>

    <link>
    http://aftermarketbusiness.search-autoparts.com/aftermarketbusiness/Industry+News/Taiwans-LUXGEN-vehicle-gets-international-debut/ArticleStandard/Article/detail/660421?ref=25</link>

    <description>LUXGEN, the first automobile brand from Taiwan, has successfully finished its international debut in
    2009 Dubai Motor Show. &amp;#34;Taiwan's IT industry has been highly acknowledged around the world, and we aspire
    to capitalize on that strength as an automaker and promote a Taiwanese auto brand on the global stage,&amp;#34;
    says K.C. Hu, CEO of LUXGEN.</description>

    <dc:date>2010-03-09T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/aftermarketbusiness/112010/660421null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Bright-Automotive-awarded-electric-vehicle-contrac/ArticleStandard/Article/detail/660427?ref=25">

    <title>Bright Automotive awarded electric vehicle contract with Postal Service</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Bright-Automotive-awarded-electric-vehicle-contrac/ArticleStandard/Article/detail/660427?ref=25</link>

    <description>Bright Automotive has been awarded a contract by the United States Postal Service (USPS) to develop
    and test an electric postal delivery vehicle.</description>

    <dc:date>2010-03-09T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/112010/660427null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
  </item>

  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Toyota-responds-to-inaccurate-reports-of-future-Pr/ArticleNewsFeed/Article/detail/660694?ref=25">

    <title>Toyota responds to inaccurate reports of future Prius recall for floormat entrapment</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Toyota-responds-to-inaccurate-reports-of-future-Pr/ArticleNewsFeed/Article/detail/660694?ref=25</link>

    <description>Media reports, citing a Wall Street Journal article, have incorrectly reported that Toyota plans to
    announce a new recall for the 2004-2009 Prius to address the potential risk for floor mat entrapment of accelerator
    pedals.</description>

    <dc:date>2010-03-09T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlenewsfeed/motorage/112010/660694null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>XML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Distribution/Accuride-rolls-out-new-lineup-of-chrome-wheel-comp/ArticleStandard/Article/detail/660375?ref=25">

    <title>Accuride rolls out new lineup of chrome wheel components</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Distribution/Accuride-rolls-out-new-lineup-of-chrome-wheel-comp/ArticleStandard/Article/detail/660375?ref=25</link>

    <description>Accuride Corp. is introducing a line of OEM-quality chrome wheel accessories featuring ABS chrome
    front and rear wheel hub and nut covers designed to fit most class 7 and 8 trucks, trailers and recreational
    vehicles.</description>

    <dc:date>2010-03-09T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/112010/660375null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Customer+Service/AutoNetTV-moves-into-shops-lobbies-to-get-maintena/ArticleStandard/Article/detail/660382?ref=25">

    <title>AutoNetTV moves into shops' lobbies to get maintenance message across</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Customer+Service/AutoNetTV-moves-into-shops-lobbies-to-get-maintena/ArticleStandard/Article/detail/660382?ref=25</link>

    <description>AutoNetTV is one such company that has broken down today?s vehicle technologies into layman?s terms so
    consumers can learn about their vehicles and why it?s critical to maintain them. Co-founder Sean Whiffen says for
    as much as vehicle technology is changing nowadays, the old adage, ?An educated customer buys more,? still holds
    true. With AutoNetTV?s Lobby TV, he says consumers can learn about their vehicles and needed maintenance in a
    casual, entertaining manner.</description>

    <dc:date>2010-03-09T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/112010/660382/antvflash_flash.gif</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://www.search-autoparts.com/searchautoparts/Industry+News/Department-of-Commerce-to-support-US-companies-at-/ArticleStandard/Article/detail/660548?ref=25">

    <title>Department of Commerce to support US companies at Automechanika Frankfurt 2010</title>

    <link>
    http://www.search-autoparts.com/searchautoparts/Industry+News/Department-of-Commerce-to-support-US-companies-at-/ArticleStandard/Article/detail/660548?ref=25</link>

    <description>The U.S. Department of Commerce?s U.S. Commercial Service is pleased to announce that it has granted
    Trade Fair Certification status to Messe Frankfurt to organize the official United States Exhibitor Pavilion at
    AUTOMECHANIKA 2010, September 14 - 19, 2010 held at the Messe Frankfurt Fairgrounds, Frankfurt,
    Germany.</description>

    <dc:date>2010-03-09T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/searchautoparts/112010/660548null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Distribution/Bosch-launches-brake-program-with-line-featuring-r/ArticleStandard/Article/detail/660373?ref=25">

    <title>Bosch launches brake program with line featuring rubber-core shims</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Distribution/Bosch-launches-brake-program-with-line-featuring-r/ArticleStandard/Article/detail/660373?ref=25</link>

    <description>Bosch is launching a major brake program and introducing QuietCast? Premium Disc Brake Pads. QuietCast
    pads feature a rubber-core shim that promotes silent operation. The brake pad program, with 789 part numbers, will
    provide 95 percent coverage for all makes and models of Asian, domestic and European automobiles, light trucks and
    SUVs throughout the United States and Canada</description>

    <dc:date>2010-03-08T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/112010/660373null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/General-enlists-Adler-to-compete-on-short-course-r/ArticleStandard/Article/detail/660367?ref=25">

    <title>General enlists Adler to compete on short-course racing circuit</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/General-enlists-Adler-to-compete-on-short-course-r/ArticleStandard/Article/detail/660367?ref=25</link>

    <description>Team General Tire has added Greg Adler Motorsports to its growing roster of short-course drivers in
    the Lucas Oil Off-Road Racing Series. Adler will compete in the Unlimited 2 class in both the Lucas and select TORC
    (Traxxas Off-Road Championship) series races.</description>

    <dc:date>2010-03-08T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/112010/660367null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Customer+Service/Companies-unite-to-produce-new-program-for-avertin/ArticleStandard/Article/detail/660368?ref=25">

    <title>Companies unite to produce new program for averting wheel-offs</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Customer+Service/Companies-unite-to-produce-new-program-for-avertin/ArticleStandard/Article/detail/660368?ref=25</link>

    <description>Under the banner of ?Wheel Torque Solutions,? Alcoa Wheels, B&amp;amp;amp;D Cold Heading, Chicago
    Pneumatic and ITW CIP have created a wheel installation process to help eliminate wheel-off
    incidents.</description>

    <dc:date>2010-03-08T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/112010/660368null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/SAE-International-World-Congress-Ride-n-Drive-now-/ArticleNewsFeed/Article/detail/660455?ref=25">

    <title>SAE International World Congress Ride-n-Drive now open to all attendees</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/SAE-International-World-Congress-Ride-n-Drive-now-/ArticleNewsFeed/Article/detail/660455?ref=25</link>

    <description>Attendees to the 2010 SAE World Congress will have an opportunity to test drive some of the finest
    vehicles being produced today.</description>

    <dc:date>2010-03-08T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlenewsfeed/motorage/112010/660455null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>XML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://abrn.search-autoparts.com/abrn/Collision+Repair/CAPA-Tracker-enables-part-tracing-in-the-event-of-/ArticleStandard/Article/detail/660250?ref=25">

    <title>CAPA Tracker enables part tracing in the event of safety problems</title>

    <link>
    http://abrn.search-autoparts.com/abrn/Collision+Repair/CAPA-Tracker-enables-part-tracing-in-the-event-of-/ArticleStandard/Article/detail/660250?ref=25</link>

    <description>The Certified Automotive Parts Association (CAPA) says its Web-based CAPA Tracker program is a
    solution for tracking aftermarket parts that have been recalled.</description>

    <dc:date>2010-03-08T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/abrn/102010/660250null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/A-truckers-delight-in-Louisville-with-Yokohama-tir/ArticleStandard/Article/detail/660190?ref=25">

    <title>A trucker's delight in Louisville with Yokohama tire giveaway</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/A-truckers-delight-in-Louisville-with-Yokohama-tir/ArticleStandard/Article/detail/660190?ref=25</link>

    <description>Fleet owners and truck drivers attending the March 25-27 Mid-America Trucking Show in Louisville, Ky.
    are eligible to win a free set of Yokohama's top-of-the-line Zenvironment commercial tires valued at
    $5,000.</description>

    <dc:date>2010-03-05T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/102010/660190null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Business+%26+Management+Solutions/Car-Care-Month-helps-build-long-lasting-relationsh/ArticleStandard/Article/detail/660051?ref=25">

    <title>Car Care Month helps build long-lasting relationships</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Business+%26+Management+Solutions/Car-Care-Month-helps-build-long-lasting-relationsh/ArticleStandard/Article/detail/660051?ref=25</link>

    <description>Getting the preventive maintenance message out to people and forming lasting customer relationships is
    the ultimate goal no matter where the event takes place for shops across the country during National Car Care
    Month, slated once again for April.</description>

    <dc:date>2010-03-05T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/102010/660051/ccmflash_flash.gif</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://www.search-autoparts.com/searchautoparts/PR+Newswire/NADA-statement-in-response-to-GMs-announcement-to-/ArticleNewsFeed/Article/detail/660321?ref=25">

    <title>NADA statement in response to GM's announcement to restore 661 dealers</title>

    <link>
    http://www.search-autoparts.com/searchautoparts/PR+Newswire/NADA-statement-in-response-to-GMs-announcement-to-/ArticleNewsFeed/Article/detail/660321?ref=25</link>

    <description>The following is a statement by Ed Tonkin, chairman of the National Automobile Dealers
    Association.</description>

    <dc:date>2010-03-05T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlenewsfeed/searchautoparts/102010/660321null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>XML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Customer+Service/FMSmartChoicecom-offers-auto-repair-help-to-consum/ArticleStandard/Article/detail/660162?ref=25">

    <title>FMSmartChoice.com offers auto repair help to consumers</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Customer+Service/FMSmartChoicecom-offers-auto-repair-help-to-consum/ArticleStandard/Article/detail/660162?ref=25</link>

    <description>Federal-Mogul Corporation has introduced a Web site, www.FMSmartChoice.com, designed to help consumers
    make informed decisions about a range of common automotive repairs and maintenance tasks. The new site is a part of
    the company's Smart Choice campaign that reinforces the importance of longer lasting, better performing replacement
    parts.</description>

    <dc:date>2010-03-05T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/102010/660162null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Goodyear-and-Dunlop-developments-take-center-stage/ArticleStandard/Article/detail/660165?ref=25">

    <title>Goodyear and Dunlop developments take center stage in Geneva</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Goodyear-and-Dunlop-developments-take-center-stage/ArticleStandard/Article/detail/660165?ref=25</link>

    <description>Landing in Switzerland for the 80th Geneva Motor Show, Goodyear and Dunlop are showcasing four concept
    and prototype tires for future use on Earth and in outer space along with five releases destined for the European
    market.</description>

    <dc:date>2010-03-05T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://aftermarketbusiness.search-autoparts.com/aftermarketbusiness/Industry+News/Revamped-Raybestos-loyalty-program-free-to-technic/ArticleStandard/Article/detail/659975?ref=25">

    <title>Revamped Raybestos loyalty program free to technicians in 2010</title>

    <link>
    http://aftermarketbusiness.search-autoparts.com/aftermarketbusiness/Industry+News/Revamped-Raybestos-loyalty-program-free-to-technic/ArticleStandard/Article/detail/659975?ref=25</link>

    <description>The Raybestos brand loyalty program has been restructured for 2010 to reward technicians for
    installing Raybestos brake and chassis products. The program is offered completely free-of-charge to all qualifying
    repair facilities and technicians. The Raybestos Rewards Program takes the place of the Raybestos Safety Center
    Program and is intended to increase participation and enhance brand awareness.</description>

    <dc:date>2010-03-04T05:00:00Z</dc:date>

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    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Customer+Service/Monroe-Brakes-offers-up-to-30-mail-in-rebate-on-br/ArticleStandard/Article/detail/659974?ref=25">

    <title>Monroe Brakes offers up to $30 mail-in rebate on brake repair</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Customer+Service/Monroe-Brakes-offers-up-to-30-mail-in-rebate-on-br/ArticleStandard/Article/detail/659974?ref=25</link>

    <description>Tenneco Inc. will offer consumers mail-in rebates of up to $30 when they purchase Monroe Ceramics
    and/or Monroe Dynamics replacement brake pads from April 1 through May 31, 2010, as part of the Monroe
    &amp;#34;Brake 4 Gas&amp;#34; promotion.</description>

    <dc:date>2010-03-04T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Hardware+and+Fasteners/Valve-spring-reduces-stress/ArticleStandard/Article/detail/661262?ref=25">

    <title>Valve spring reduces stress</title>

    <link>
    http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Hardware+and+Fasteners/Valve-spring-reduces-stress/ArticleStandard/Article/detail/661262?ref=25</link>

    <description>COMP Cams designed a valve spring to reduce stress and increase valve train stability.</description>

    <dc:date>2010-03-04T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/hotautoprods/122010/661262/ValveSrping_660156_100_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:heroImageUrl>
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    <EMSArticle:flashImageUrl>
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    <EMSArticle:contentFormat>REMOTE</EMSArticle:contentFormat>
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  <item
  rdf:about="http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Tires+%26+Wheels/Tire-designed-for-long-haul/ArticleStandard/Article/detail/661259?ref=25">

    <title>Tire designed for long haul</title>

    <link>
    http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Tires+%26+Wheels/Tire-designed-for-long-haul/ArticleStandard/Article/detail/661259?ref=25</link>

    <description>Yokohama's new premium long-haul steer tire, the Zenvironment 101ZL, is EPA SmartWay verified for low
    rolling resistance, the company reports.</description>

    <dc:date>2010-03-04T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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    <EMSArticle:heroImageUrl>
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    <EMSArticle:flashImageUrl>
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    <EMSArticle:contentFormat>REMOTE</EMSArticle:contentFormat>
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  <item
  rdf:about="http://www.search-autoparts.com/searchautoparts/PR+Newswire/Continental-tires-standard-on-Ram-Chassis-Cab/ArticleNewsFeed/Article/detail/660043?ref=25">

    <title>Continental tires standard on Ram Chassis Cab</title>

    <link>
    http://www.search-autoparts.com/searchautoparts/PR+Newswire/Continental-tires-standard-on-Ram-Chassis-Cab/ArticleNewsFeed/Article/detail/660043?ref=25</link>

    <description>Continental Tire the Americas LLC will supply the original equipment truck tires for Ram medium-duty
    Chassis Cab trucks starting in 2010 with the all-new 2011 model year trucks.</description>

    <dc:date>2010-03-04T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlenewsfeed/searchautoparts/102010/660043null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>XML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/NASCAR-Automotive-Group-to-sponsor-NASCAR-Hall-of-/ArticleStandard/Article/detail/660030?ref=25">

    <title>NASCAR Automotive Group to sponsor NASCAR Hall of Fame</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/NASCAR-Automotive-Group-to-sponsor-NASCAR-Hall-of-/ArticleStandard/Article/detail/660030?ref=25</link>

    <description>The NASCAR Automotive Group, based in Charlotte, N.C., has committed to a multi-year agreement to
    sponsor the NASCAR Hall of Fame on behalf of its exclusive NASCAR Performance automotive partners.</description>

    <dc:date>2010-03-04T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/102010/660030null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Blocks-Pirelli-shod-Fiesta-claims-5th-straight-100/ArticleStandard/Article/detail/659972?ref=25">

    <title>Block's Pirelli-shod Fiesta claims 5th straight 100 Acre Wood win</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Blocks-Pirelli-shod-Fiesta-claims-5th-straight-100/ArticleStandard/Article/detail/659972?ref=25</link>

    <description>Showing off their skills in the Show Me State, Pirelli-sponsored co-pilots Ken Block and Alex
    Gelsomino have driven their Monster World Rally Team Open Class Ford Fiesta to a fifth consecutive win at
    Missouri's 100 Acre Wood.</description>

    <dc:date>2010-03-04T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/102010/659972null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Tires+%26+Wheels/Tire-is-a-Top-25-rollout/ArticleStandard/Article/detail/661260?ref=25">

    <title>Tire is a Top 25 rollout</title>

    <link>
    http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Tires+%26+Wheels/Tire-is-a-Top-25-rollout/ArticleStandard/Article/detail/661260?ref=25</link>

    <description>Michelin's XHA 2 loader tire has been honored by Aggregates Manager magazine as one of the
    publication's &amp;#34;Top 25 RollOuts&amp;#34; for 2009.</description>

    <dc:date>2010-03-04T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/hotautoprods/122010/661260/SelfcleaningTire_660155_75_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:heroImageUrl>
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    <EMSArticle:flashImageUrl>
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    <EMSArticle:contentFormat>REMOTE</EMSArticle:contentFormat>
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  <item
  rdf:about="http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Tires+%26+Wheels/Remanufactured-alloy-wheels-on-market/ArticleStandard/Article/detail/661257?ref=25">

    <title>Remanufactured alloy wheels on market</title>

    <link>
    http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Tires+%26+Wheels/Remanufactured-alloy-wheels-on-market/ArticleStandard/Article/detail/661257?ref=25</link>

    <description>Keystone's remanufactured OEM alloy wheels and wheel covers for budget-minded customers are thoroughly
    inspected and quality certified for the life of the vehicle, the company says.</description>

    <dc:date>2010-03-04T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/hotautoprods/122010/661257/AlloyWheel_660157_100_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:heroImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/hotautoprods/122010/661257/AlloyWheel_660157_100_main.jpg</EMSArticle:heroImageUrl>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/hotautoprods/122010/661257/AlloyWheel_660157_100_flash.jpg</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>REMOTE</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Free-TomTom-GPS-from-Continental-beats-marketing-d/ArticleStandard/Article/detail/659973?ref=25">

    <title>Free TomTom GPS from Continental beats marketing drum for retailers</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Free-TomTom-GPS-from-Continental-beats-marketing-d/ArticleStandard/Article/detail/659973?ref=25</link>

    <description>Continental is helping customers prepare for their summer road trips by bringing back its GPS
    promotional campaign. Running through April 10, those who buy four Continental tires valued at $499 or more will
    receive a free TomTom GPS system.</description>

    <dc:date>2010-03-04T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/102010/659973null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Tires+%26+Wheels/Tire-pressure-tool-simplified/ArticleStandard/Article/detail/661261?ref=25">

    <title>Tire pressure tool simplified</title>

    <link>
    http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Tires+%26+Wheels/Tire-pressure-tool-simplified/ArticleStandard/Article/detail/661261?ref=25</link>

    <description>OTC's new Tire Pressure Reset Tool is a fast and simple to use standalone TPMS activation and reset
    system supporting sensors through the 2009 model year.</description>

    <dc:date>2010-03-04T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/hotautoprods/122010/661261/TirePressureReset_660146_100_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:heroImageUrl>
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    <EMSArticle:flashImageUrl>
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    <EMSArticle:contentFormat>REMOTE</EMSArticle:contentFormat>
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  <item
  rdf:about="http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Accessories+%7C+Passenger+Cars/Glam-bags-offer-extra-storage/ArticleStandard/Article/detail/661258?ref=25">

    <title>Glam bags offer extra storage</title>

    <link>
    http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Accessories+%7C+Passenger+Cars/Glam-bags-offer-extra-storage/ArticleStandard/Article/detail/661258?ref=25</link>

    <description>Stocking Kiki C's recently launched reusable GlamBags on your shelves inspires &amp;#34;quart-size
    happiness for girls-on-the-go&amp;#34; of all ages, according to the company.</description>

    <dc:date>2010-03-04T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/hotautoprods/122010/661258/CarStorageBags_660147_100_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:heroImageUrl>
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    <EMSArticle:flashImageUrl>
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    <EMSArticle:contentFormat>REMOTE</EMSArticle:contentFormat>
  </item>

  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Financial/ASA-expands-benefits-portfolio/ArticleStandard/Article/detail/659760?ref=25">

    <title>ASA expands benefits portfolio</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Financial/ASA-expands-benefits-portfolio/ArticleStandard/Article/detail/659760?ref=25</link>

    <description>The Automotive Service Association (ASA) has launched its latest electronic endeavor, the ASA
    Marketplace. Housing money-saving offers for repair businesses, the ASA Marketplace is designed as a one-stop shop
    for ASA's benefits portfolio for members</description>

    <dc:date>2010-03-03T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/102010/659760null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/New-tire-from-Bandag-combats-truckers-chunking-tre/ArticleStandard/Article/detail/659742?ref=25">

    <title>New tire from Bandag combats truckers' chunking treads</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/New-tire-from-Bandag-combats-truckers-chunking-tre/ArticleStandard/Article/detail/659742?ref=25</link>

    <description>Bridgestone's Bandag is introducing the BDR-HT3 tread especially for LTL fleet customers operating
    single-axle tractors. Used in the drive axle position, it incorporates a new compound and tread
    pattern.</description>

    <dc:date>2010-03-03T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/102010/659742null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Distribution/Federated-to-sponsor-Cleveland-Auto-Rama/ArticleStandard/Article/detail/659778?ref=25">

    <title>Federated to sponsor Cleveland Auto-Rama</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Distribution/Federated-to-sponsor-Cleveland-Auto-Rama/ArticleStandard/Article/detail/659778?ref=25</link>

    <description>Federated Auto Parts will sponsor the 44th annual Auto-Rama custom car show March 19-21 at the
    Cleveland International Exposition Center (I-X Center).</description>

    <dc:date>2010-03-03T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/102010/659778null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Business+Basics/Motorsports-Matters/ArticleStandard/Article/detail/659386?ref=25">

    <title>Motorsports Matters</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Business+Basics/Motorsports-Matters/ArticleStandard/Article/detail/659386?ref=25</link>

    <description>Our technical writers have taken a close look at elements of the racetrack and how they are brought
    into the bays. They have broken down fuel trims, racing ignition systems, superchargers and turbochargers and
    stopping a stock car. Check out the different systems on today's vehicles that have ties to some of your favorite
    circuits.</description>

    <dc:date>2010-03-03T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/102010/659386/undercarflash_flash.gif</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Pump-up-the-performance/ArticleStandard/Article/detail/659372?ref=25">

    <title>Pump up the performance</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Pump-up-the-performance/ArticleStandard/Article/detail/659372?ref=25</link>

    <description>It is a simple equation ? the more air and fuel you pump through an automotive engine, the more power
    it can produce. Since the history of American automobile production has revolved around large displacement power
    plants that make gobs of torque and horsepower, there has not been a great outcry for powerful small displacement
    engines. That is until lately.</description>

    <dc:date>2010-03-03T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/102010/659372/underhoodflash_flash.gif</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Inaugural-SEMA-Technical-Skills-amp-Training-Confe/ArticleStandard/Article/detail/659780?ref=25">

    <title>Inaugural SEMA Technical Skills &amp;amp;amp; Training Conference announced</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Inaugural-SEMA-Technical-Skills-amp-Training-Confe/ArticleStandard/Article/detail/659780?ref=25</link>

    <description>The Professional Restylers Organization, a council of the Specialty Equipment Market Association, is
    launching a one-day training program where installers and restylers will be able to learn about new products and
    hear directly from industry manufacturers.</description>

    <dc:date>2010-03-03T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/102010/659780null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Gold-Digger-riding-on-Pirellis-mines-Autorama-hono/ArticleStandard/Article/detail/659741?ref=25">

    <title>'Gold Digger' riding on Pirellis mines Autorama honors for Tammy Ray</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Gold-Digger-riding-on-Pirellis-mines-Autorama-hono/ArticleStandard/Article/detail/659741?ref=25</link>

    <description>Tammy Ray's 1933 Ford Phaeton is the winner of the 2010 Ridler Award at the 58th annual Autorama in
    Detroit.</description>

    <dc:date>2010-03-03T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Toyo-Tires-rolls-out-Versado-CUV-luxury-performanc/ArticleStandard/Article/detail/659513?ref=25">

    <title>Toyo Tires rolls out Versado CUV luxury performance tire for crossovers</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Toyo-Tires-rolls-out-Versado-CUV-luxury-performanc/ArticleStandard/Article/detail/659513?ref=25</link>

    <description>Toyo Tires has added a new tire, Versado CUV, to its range of luxury tires. Designed for the crossover
    vehicle segment, the Versado CUV combines comfort and a quiet operation with features that enhance handling,
    stability and fuel efficiency.</description>

    <dc:date>2010-03-02T05:00:00Z</dc:date>

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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Drivability/Keeping-the-ECM-in-control/ArticleStandard/Article/detail/659136?ref=25">

    <title>Keeping the ECM in control</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Drivability/Keeping-the-ECM-in-control/ArticleStandard/Article/detail/659136?ref=25</link>

    <description>Serious racers of previous eras had a keen interest in track elevation, relative humidity and air
    temperature, all numbers they used to calculate relative air density.</description>

    <dc:date>2010-03-02T05:00:00Z</dc:date>

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  <item
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    <title>Cordless impact wrench provides power</title>

    <link>
    http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Tools%3A+Hand%2C+Power+%26+Service+Equipment/Cordless-impact-wrench-provides-power/ArticleStandard/Article/detail/659927?ref=25</link>

    <description>Snap-on's new 3/8-inch micro cordless impact wrench (CT561) provides power and speed in a small
    package, delivering up to 50-ft-lbs of max torque output while delivering 2500 RPM's and 3,000 blows per
    minute.</description>

    <dc:date>2010-03-02T05:00:00Z</dc:date>

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    <title>Goodrich nails down King of the Hammers scepter in California race</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Goodrich-nails-down-King-of-the-Hammers-scepter-in/ArticleStandard/Article/detail/659353?ref=25</link>

    <description>Only 43 of the 100 competitors in the King of the Hammers desert-and-rock race were able to complete
    the contest - and 34 of the finishers were running on BFGoodrich tires.</description>

    <dc:date>2010-03-02T05:00:00Z</dc:date>

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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Financial/Accuride-emerges-from-2009-bankruptcy-filing/ArticleStandard/Article/detail/659352?ref=25">

    <title>Accuride emerges from 2009 bankruptcy filing</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Financial/Accuride-emerges-from-2009-bankruptcy-filing/ArticleStandard/Article/detail/659352?ref=25</link>

    <description>Wheel manufacturer Accuride Corp. has steered its way out of Chapter 11 bankruptcy.</description>

    <dc:date>2010-03-02T05:00:00Z</dc:date>

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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Faced-with-a-delayed-reaction-failure/ArticleStandard/Article/detail/660029?ref=25">

    <title>Faced with a delayed reaction failure</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Faced-with-a-delayed-reaction-failure/ArticleStandard/Article/detail/660029?ref=25</link>

    <description>The e-mail explained a repair gone wrong, and it was not a good situation. It served as a reminder
    that repairs done wrong can be devastatings, and some of these situations happen because some shops tend to hire
    people that haven't been properly trained.</description>

    <dc:date>2010-03-01T05:00:00Z</dc:date>

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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Bridgestone-scores-naming-rights-for-Nashville-Pre/ArticleStandard/Article/detail/659242?ref=25">

    <title>Bridgestone scores naming rights for Nashville Predators' arena</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Bridgestone-scores-naming-rights-for-Nashville-Pre/ArticleStandard/Article/detail/659242?ref=25</link>

    <description>Nashville's National Hockey League Predators will be hitting the rink in the newly named Bridgestone
    Arena. Approval from the local Sports Authority body is still pending, but the naming rights agreement runs for
    five years with extension options.</description>

    <dc:date>2010-03-01T05:00:00Z</dc:date>

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  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Stopping-a-stockcar/ArticleStandard/Article/detail/659060?ref=25">

    <title>Stopping a stockcar</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Stopping-a-stockcar/ArticleStandard/Article/detail/659060?ref=25</link>

    <description>What are the challenges in designing a NASCAR brake system? A vehicle in motion accumulates kinetic
    energy proportional to its mass and to the square of its speed. So to stop that vehicle or to even just slow it
    down, that energy has to be transferred somewhere else. The easiest method is to convert that kinetic energy into
    heat, and that?s exactly what braking systems do through friction between the pad material and the rotor. The
    vehicle we?re designing for is a 3,400-pound, 800 hp rocket ship capable of speeds of nearly 195 mph. That?s a lot
    of energy to convert!</description>

    <dc:date>2010-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Car-Care-Council-exec-says-Car-Care-Month-is-key/ArticleStandard/Article/detail/660027?ref=25">

    <title>Car Care Council exec says Car Care Month is key</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Car-Care-Council-exec-says-Car-Care-Month-is-key/ArticleStandard/Article/detail/660027?ref=25</link>

    <description>Rich White, executive director of the Car Care Council, discusses getting WDs and jobbers involved
    with Car Care Month and the council's plans as well.</description>

    <dc:date>2010-03-01T05:00:00Z</dc:date>

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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/New-farm-tire-release-stems-from-tire-dealers-idea/ArticleStandard/Article/detail/659241?ref=25">

    <title>New farm tire release stems from tire dealer's idea for helping customers</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/New-farm-tire-release-stems-from-tire-dealers-idea/ArticleStandard/Article/detail/659241?ref=25</link>

    <description>Proactively addressing the needs of a local niche market, an Arkansas tire dealer was instrumental in
    the development of Titan's new Goodyear-labeled Special Sure Grip TD-8 Radial R-2 480/80R50 for the rice- and
    cane-growing industries.</description>

    <dc:date>2010-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Customer+Service/The-Autolite-Challenge-puts-spark-plugs-to-the-tes/ArticleStandard/Article/detail/659232?ref=25">

    <title>The Autolite Challenge puts spark plugs to the test for all vehicle makes, models</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Customer+Service/The-Autolite-Challenge-puts-spark-plugs-to-the-tes/ArticleStandard/Article/detail/659232?ref=25</link>

    <description>The Autolite team is ready to put their spark plugs to the test with The Autolite Challenge, a new
    program for 2010 that combines an online instant win game and money-back guarantee for consumers, and a training
    and rewards opportunity for technicians.</description>

    <dc:date>2010-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/102010/659232null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Troubleshooting/TSBs-and-Recall-information/ArticleStandard/Article/detail/660026?ref=25">

    <title>TSBs and Recall information</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Troubleshooting/TSBs-and-Recall-information/ArticleStandard/Article/detail/660026?ref=25</link>

    <description>Some of the latest technical service bulletins and safey recalls in the automotive
    industry.</description>

    <dc:date>2010-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Technical/A-new-approach-to-testing-parasitic-draw/ArticleStandard/Article/detail/660025?ref=25">

    <title>A new approach to testing parasitic draw</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Technical/A-new-approach-to-testing-parasitic-draw/ArticleStandard/Article/detail/660025?ref=25</link>

    <description>Modern vehicles not only use more electronics, but those same electronics are more interlinked than
    ever before. Typically, every control module on the vehicle is linked to a network through one or more
    communication lines. This means one part of a system can have effects on a seemingly unrelated part somewhere else.
    Because of this, we need a new strategy to diagnose and old problem.</description>

    <dc:date>2010-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://aftermarketbusiness.search-autoparts.com/aftermarketbusiness/Distribution/The-sweet-spot/ArticleStandard/Article/detail/658448?ref=25">

    <title>The sweet spot</title>

    <link>
    http://aftermarketbusiness.search-autoparts.com/aftermarketbusiness/Distribution/The-sweet-spot/ArticleStandard/Article/detail/658448?ref=25</link>

    <description>When it comes to the subject of the aftermarket sweet spot there is no shortage of opinions on whether
    it is shrinking, getting wider or being totally redefined.</description>

    <dc:date>2010-03-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/aftermarketbusiness/092010/658448/Thumb_thumbnail.gif</EMSArticle:thumbnailImageUrl>

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    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Distribution/Pennzoil-makes-case-for-clean-with-new-motor-oil/ArticleStandard/Article/detail/659230?ref=25">

    <title>Pennzoil makes case for clean with new motor oil</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Distribution/Pennzoil-makes-case-for-clean-with-new-motor-oil/ArticleStandard/Article/detail/659230?ref=25</link>

    <description>Pennzoil is making a case for clean with its new Pennzoil Ultra motor oil, touting the oil?s goal to
    keep the engine close to factory clean, including those on the racetrack. Motor Age editors were part of the group
    given a look at the new oil, which hit shelves March 1. The company reports that Ultra cleans out up to 35 percent
    more engine oil than its Pennzoil Platinum, and exceeds manufacturers standards for cleanliness and
    protection</description>

    <dc:date>2010-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/102010/659230null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Customer+Service/Get-cash-for-your-compressor-clunker/ArticleStandard/Article/detail/659221?ref=25">

    <title>Get cash for your compressor clunker</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Customer+Service/Get-cash-for-your-compressor-clunker/ArticleStandard/Article/detail/659221?ref=25</link>

    <description>Kaeser Compressors is extending its Clunker to Kaeser program into 2010. The program lets consumers
    trade in their loud, inefficient compressors for a new Kaeser air system.</description>

    <dc:date>2010-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/motorage/102010/659221null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Few-seats-left-for-ATSS-vehicle-electronics-semina/ArticleStandard/Article/detail/659231?ref=25">

    <title>Few seats left for ATSS vehicle electronics seminar</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Few-seats-left-for-ATSS-vehicle-electronics-semina/ArticleStandard/Article/detail/659231?ref=25</link>

    <description>Automotive Technical Support Services is organizing a Vehicle Electronics Seminar on March 20 at New
    Castle, DE. There are a few seats left for the seminar.</description>

    <dc:date>2010-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://motorage.search-autoparts.com/motorage/Industry+News/Automotive-aftermarket-parts-tools-and-resources/ArticleStandard/Article/detail/660028?ref=25">

    <title>Automotive aftermarket parts, tools and resources</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Automotive-aftermarket-parts-tools-and-resources/ArticleStandard/Article/detail/660028?ref=25</link>

    <description>The editors of Motor Age have pulled a sampling of auotomotive aftermarket parts and tools you can use
    in your shop from our Hot Auto Products section.</description>

    <dc:date>2010-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Steering+%26+Suspension/Air-helper-springs-are-for-2009-Dodge-Ram/ArticleStandard/Article/detail/659908?ref=25">

    <title>Air helper springs are for 2009 Dodge Ram</title>

    <link>
    http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Steering+%26+Suspension/Air-helper-springs-are-for-2009-Dodge-Ram/ArticleStandard/Article/detail/659908?ref=25</link>

    <description>Firestone Industrial Products offers its Coil-Rite air helper spring kits for 2009 Dodge Ram 1500
    Series trucks, fitting 2WD and 4WD models.</description>

    <dc:date>2010-02-28T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/hotautoprods/102010/659908/AirSpringKits_659203_100_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:heroImageUrl>
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  rdf:about="http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Remanufactured%2FRebuilt+Products/Line-of-blower-and-cooling-fan-motors-expanded/ArticleStandard/Article/detail/659910?ref=25">

    <title>Line of blower and cooling fan motors expanded</title>

    <link>
    http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Remanufactured%2FRebuilt+Products/Line-of-blower-and-cooling-fan-motors-expanded/ArticleStandard/Article/detail/659910?ref=25</link>

    <description>Continental Corp. has expanded its full line of VDO HVAC blower motors, cooling fan motors and cooling
    fan assemblies to more than 1,400 SKUs.</description>

    <dc:date>2010-02-28T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/hotautoprods/102010/659910null</EMSArticle:flashImageUrl>

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    <title>Heavy-duty service jacks are available</title>

    <link>
    http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Vehicle+Lifts/Heavy-duty-service-jacks-are-available/ArticleStandard/Article/detail/659914?ref=25</link>

    <description>OTC has released two new heavy-duty (HD) service jacks: the OTC 6-ton (P/N 5206) and 10-ton HD (P/N
    5210) service jacks.</description>

    <dc:date>2010-02-28T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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    <EMSArticle:heroImageUrl>
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    <EMSArticle:flashImageUrl>
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    <title>Recycle cabinets have swing-out door</title>

    <link>
    http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Storage+Containers/Recycle-cabinets-have-swing-out-door/ArticleStandard/Article/detail/659912?ref=25</link>

    <description>Shure's new recycle cabinets have a large swing-out door to reveal a 40-gallon plastic receptacle with
    dolly for recyclable materials.</description>

    <dc:date>2010-02-28T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://motorage.search-autoparts.com/motorage/data/articlestandard/hotautoprods/102010/659912/RecycleCabinets_659206_100_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:heroImageUrl>
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    <EMSArticle:flashImageUrl>
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  rdf:about="http://hotautoprods.search-autoparts.com/hotautoprods/HAP+Products%3A+Storage+Containers/Automotive-stationary-storage-is-redesigned/ArticleStandard/Article/detail/659916?ref=25">

    <title>Automotive stationary storage is redesigned</title>

    <link>
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    <description>Lista International Corp. introduces its redesigned automotive stationary storage and workbench
    system.</description>

    <dc:date>2010-02-28T05:00:00Z</dc:date>

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    <title>New commercial tire to be unveiled by Yokohama at trucking show</title>

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    <description>Yokohama's latest addition to its Zenvironment line is the 101ZL commercial tire, set to debut at the
    March 25-27 Mid-America Trucking Show in Louisville, Ky.</description>

    <dc:date>2010-02-26T05:00:00Z</dc:date>

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    <title>Lori Simonelli, veteran Goodyear project manager, signs on with Toyo</title>

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    <description>Lori Simonelli is Toyo's new senior director of technical services. She had previously spent 27 years
    at Goodyear focusing on new product development and serving as a project manager. Simonelli was also manager of
    consumer tire design, dealing with car, SUV, light truck, medium commercial truck, racing and aircraft
    tires.</description>

    <dc:date>2010-02-26T05:00:00Z</dc:date>

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    <title>Auto accessory makers prepare to exhibit at 2010 SEMA Show</title>

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    <description>Exhibitor applications will soon be available for the 2010 SEMA Show, taking place Tuesday to Friday,
    Nov. 2-5, 2010, in Las Vegas, Nevada. The forms, which will be posted at www.SEMAShow.com in mid-March, must be
    returned by May 7, 2010, in order to participate in the priority space selection process.</description>

    <dc:date>2010-02-26T05:00:00Z</dc:date>

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    <title>Rancho offers consumers Visa pre-paid debit cards with purchases</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Customer+Service/Rancho-offers-consumers-Visa-pre-paid-debit-cards-/ArticleStandard/Article/detail/658987?ref=25</link>

    <description>The Rancho performance shock and suspension brand of Tenneco Inc. will sponsor a consumer promotion,
    the Rancho &amp;#34;Extreme Deal&amp;#34; program, that will award Visa pre-paid debit cards of up to $500 in value
    to qualifying consumer enthusiasts. The Rancho &amp;#34;Extreme Deal&amp;#34; promotion will run March 1 through
    Aug. 31, 2010.</description>

    <dc:date>2010-02-26T05:00:00Z</dc:date>

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    <title>Design the car, build the car, test the car and compete in the car: 2010 Baja SAE Carolina</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Industry+News/Design-the-car-build-the-car-test-the-car-and-comp/ArticleNewsFeed/Article/detail/659078?ref=25</link>

    <description>Build an off-road Baja car from scratch; design it so it can go through mud and up steep hills; and do
    it within a budget.</description>

    <dc:date>2010-02-26T05:00:00Z</dc:date>

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    <title>Car Care Professionals Facebook page sees growing fan base</title>

    <link>
    http://aftermarketbusiness.search-autoparts.com/aftermarketbusiness/Distribution/Car-Care-Professionals-Facebook-page-sees-growing-/ArticleStandard/Article/detail/659026?ref=25</link>

    <description>In about eight weeks, more than 1,000 aftermarket industry professionals have become fans of the new
    Car Care Professionals Facebook page, created by the Car Care Council.</description>

    <dc:date>2010-02-26T05:00:00Z</dc:date>

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    <title>CustomerLink celebrates its 10th anniversary</title>

    <link>
    http://motorage.search-autoparts.com/motorage/Customer+Service/CustomerLink-celebrates-its-10th-anniversary/ArticleStandard/Article/detail/659032?ref=25</link>

    <description>CustomerLink, a provider of Customer Retention Marketing programs for the automotive service and
    repair industry, celebrates its 10th anniversary this week. Founded in 2000 with six employees, the company has
    expanded its service offerings and technology platform in the past 10 years. It now employs more than 60
    people.</description>

    <dc:date>2010-02-26T05:00:00Z</dc:date>

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  rdf:about="http://www.search-autoparts.com/searchautoparts/PR+Newswire/Does-your-cars-engine-have-a-clean-bill-of-health/ArticleNewsFeed/Article/detail/658838?ref=25">

    <title>Does your car's engine have a clean bill of health?</title>

    <link>
    http://www.search-autoparts.com/searchautoparts/PR+Newswire/Does-your-cars-engine-have-a-clean-bill-of-health/ArticleNewsFeed/Article/detail/658838?ref=25</link>

    <description>As temperatures drop and winter is in full swing, your car can get the sniffles too. Experts say cold
    weather can stress and strain a car's engine. But for one auto manufacturer, January was a healthy
    month.</description>

    <dc:date>2010-02-25T05:00:00Z</dc:date>

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